When you’re searching for a job—especially in a competitive field like the automotive industry—your resume isn’t the only thing employers notice. Your personal brand speaks before you even walk into the interview room.

It’s how you present yourself online, the story you tell about your skills, and how you stand out from other candidates. The good news? Building your personal brand is something you can start doing today.

1. Define Your Value

Before others can understand what makes you unique, you need to be clear on it yourself. Ask:

  • What are your top skills?

  • What kind of roles are you passionate about?

  • What do others often praise you for?

Once you define your value, you can communicate it confidently—whether online, in interviews, or networking events.

2. Clean Up Your Digital Presence

Your social media profiles matter more than you think. Hiring managers often check LinkedIn, and even Instagram or Facebook, to get a sense of who you are.

  • Make sure your LinkedIn is updated and aligned with your resume.

  • Remove anything from public view that doesn’t reflect your professionalism.

  • Use your profile bio to highlight what kind of roles you’re looking for and what makes you great at them.

3. Create a Strong Visual Identity

No need to be a graphic designer—just keep it consistent:

  • Use a clear, professional headshot

  • Keep your usernames and profile photos consistent

  • Maintain a tone that reflects the job you want, not just the one you have

 4. Share What You Know

You don’t need to be a thought leader to add value. Try:

  • Sharing articles about trends in the automotive industry

  • Posting photos from training or certifications you’ve completed

  • Commenting on industry topics with thoughtful insights

This positions you as someone actively involved and committed to your profession.

 5. Network With Purpose

Your brand isn’t just how you look—it’s how people experience you.

  • Follow people in your industry

  • Comment and connect professionally

  • Let others know you’re open to opportunities

A strong personal brand helps you get noticed—and hired. It shows that you’re serious, self-aware, and proactive about your career. Start with small actions and stay consistent. Over time, your brand will work for you—even when you’re not in the room.